Who am I? I am a Brazilian guy in his late 30’s living and loving London. Just a regular chap who recently started his MSc degree in International Marketing at Birkbeck College. I have created this space to share with you all my experience with grooming. This is a personal project which I am challenging myself to change this specific behaviour and start to consciously consume products and services from head to toe. I believe that nowadays this industry has become increasingly attractive and welcoming for people at my age or even younger, breaking all the barriers and some tabus. In this journey I’ll share all my discoveries as a new consumer in this sector. I am very excited and I hope I can cooperate to help you to find your way accordingly. My ideas for this project are: - What is men’s grooming and is it also related to well-being? - Start a research for individuals that represents myself, for instance individuals that have the same skin type. - Perform a deep analysis of myself a